After the 2020 shakedown, businesses worldwide are aggressively seeking ways to bounce back to revenue and pivot towards the new normal. This recovery starts with keeping existing customers when there are few new ones to be had. Many businesses have been pushing their business model to explore possibilities to add to their core offerings and to keep their customers engaged with their brand. The airline industry...
Read full articleWhile Shopify has been making the merchant journey better, online and at retail locations, we wanted to be an effortless extension to their merchants’ loyalty program journey.
Read full articleCustomer experience is a key differentiator for brands. Personalised marketing can create such differentiation and that is why every brand today is trying to understand, ‘What does the customer want?’ Reward programs remain to be the most essential tool to understand customer choices. Customers tend to stay with a brand, spend more and even recommend the brand if it has a reward program meeting the customer’s expectations.
Read full articleDelighted to announce that we are one of London’s high growth businesses selected to join the London & Partners Business Growth Programme, supported by the Mayor of London!
Read full articleWe welcome Chris Russell and Indrajeet (Indy) Mukherjee and are confident that the partnership will break every barrier for brick & mortar brands to engage with their customers.
Read full articleQDC has now partnered with LoyalT® to pioneer Technology 4.0 in the Laundry and Dry-cleaning industry. QDC, in partnership with LoyalT®,will provide a blockchain and AI powered loyalty ecosystem to the Dry-cleaners and Launderers. This loyalty ecosystem will disrupt and completely transform how dry cleaners and launderers engage and relate with their customers.
Read full articleChip, the Retail and Consumer Consulting Lead | Director PwC SwitzerlandChip, discusses about connecting loyalty programs and loyalty points exchange using Blockchain, with Animesh Ghosh, CEO and Co-Founder at KornChain Limited a London based start-up, on his podcast Implemented.
Read full articleDreamdays has partnered with LoyalT®– the first ever global reward points Exchange network underpinned by blockchain and Artificial Intelligence – to introduce Dreamdays LoyalT®, an exclusive exchange-enabled loyalty program for people who love rewards and are looking for amazing new redemption options.
Read full articleA way to re-engage customers through loyalty programmes could be to provide flexibility and more options on redemption by allowing exchanging points between programmes. Let’s take the example of an entrepreneurial independent café in Shoreditch. The café allows its loyalty points collected from coffee purchases to be exchanged for a spa day, airmiles, etc. By allowing an exchange, this café increases perceived value of points for the consumer...
Read full articleA significant downside of current loyalty programs is that it takes too long to reach the redemption threshold and the value isn’t exciting. An exchange induced loyalty program can provide the much-needed momentum where one can harness the power of a platform to exchange points between the businesses. An exchange network powered by Blockchain, such as LoyalT, that connects businesses of all sizes and multiple domains can emerge as a data hub...
Read full articleThe International Airlines Group (IAG) has announced 13 finalists that will join its latest Hangar 51 global accelerator programme, KornChain being one of the finalists...
Read full articleA new ground-breaking multicurrency closed-loop gift card product has been created to solve this issue by retail loyalty and digital marketing company Tranxactor, working with LoyalT, which is built on blockchain to create efficiencies, speed of transaction and cross-border usability.
Read full articleResearch repeatedly shows that consumers are frustrated by their inability to reach their redemption goals, by expirations, confusing collection and inability to track multiple loyalty programmes. Technology required to create a secure and trustworthy marketplace for exchange and consolidation of points was prohibitively expensive. LoyalT is here to change the way people think about rewards...
Read full articleThe emerging platform strategies are demand-driven and they promise to provide unprecedented scale, speed, and global reach. These can build the foundation for unleashing new market opportunities from system management, data collection to deeper consumer insights. The industry has been fast growing and 80% of the global enterprises are expected to create or partner with industry platforms in the coming few years.
Read full article“The loyalty industry has been deprived of technology,” says Ghosh, who comes from a background in finance and banking.“Some bigger players have a huge amount of loyalty points sitting in their balance sheet that is unredeemed and that is a liability. Then they have to amortize - which nobody wants that. If you have too many loyalty pints unredeemed, that means only one thing: that your loyalty program is not working.”
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